SINDANGAN, Zamboanga del Norte– The Philippine Information Agency (PIA), representing the Presidential Communications Operations Office in leading the Strategic Communications cluster in the Task Force to End Local Communist Armed Conflict (ELCAC) have launched “Payapang Pilipinas” as its messaging brand.
Quoting one of its advocacy taglines, “an informed citizen is an empowered citizen”, the agency believes with the right information, vulnerable sectors in armed conflict areas should be empowered and make decisions to contribute to peace building initiatives of the government.
PIA-9 Regional Director Noemi Edaga, who also heads the StratCom cluster in Region 9, shared information plays a vital role in the advocacy of the government for a “whole of nation” approach in the delivery of services to far flung communities.
“The leftist often used misinformation to deceive our IP brothers and sisters who are living in far communities to aide their misleading cause against the government,” said Edaga.
Payapang Pilipinas will include communication strategies in all platforms covering broadcast, print, social media and on-ground communication.
A Facebook page was initially launched under its name administered by the different member agencies of the StratCom cluster.
The Payapang Pilipinas launching is the highlight during the Convergence and Serbisyo Caravan in Leon Postigo town which was attended by 32 national government agencies, in partnership with the local government unit.
Around 2,000 residents from the 18 barangays in town have benefitted from the activity including the six priority areas namely: Barangay Titik, Nasibak, Sta. Maria, Sipakung, Tinuyop and Manil, identified among the influenced and threatened by the New People’s Army. (NBE/EDT/PIA9-Zamboanga del Norte)
https://pia.gov.ph/news/articles/1029259
PIA-9 Regional Director Noemi Edaga, who also heads the StratCom cluster in Region 9, shared information plays a vital role in the advocacy of the government for a “whole of nation” approach in the delivery of services to far flung communities.
“The leftist often used misinformation to deceive our IP brothers and sisters who are living in far communities to aide their misleading cause against the government,” said Edaga.
Payapang Pilipinas will include communication strategies in all platforms covering broadcast, print, social media and on-ground communication.
A Facebook page was initially launched under its name administered by the different member agencies of the StratCom cluster.
The Payapang Pilipinas launching is the highlight during the Convergence and Serbisyo Caravan in Leon Postigo town which was attended by 32 national government agencies, in partnership with the local government unit.
Around 2,000 residents from the 18 barangays in town have benefitted from the activity including the six priority areas namely: Barangay Titik, Nasibak, Sta. Maria, Sipakung, Tinuyop and Manil, identified among the influenced and threatened by the New People’s Army. (NBE/EDT/PIA9-Zamboanga del Norte)
https://pia.gov.ph/news/articles/1029259
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