http://www.youtube.com/watch?v=-lgo10U3XSw
Sarah Geronimo chosen as Philippine Army's "Bayanihan" Ambassador
People's Television @PTVph
When Sarah G understood fully what IPSP Bayanihan is all about, she offered her services for free #afpbayanihan /via @hukbongkatihan
Performed by: Sarah Geronimo
Music and Lyrics by: LT JG Lady Chatterly Alvaro-Sumbeling PN
Arranged by: Dodoy Ongleo
Acknowledgement:
Gen Jessie D Dellosa Chief of Staff, Armed Forces of The Philippines
LtGen Emmanuel T Bautista Commanding General, Philippine Army
MGen Essel C Soriano - Vice Commander, Philippine Army
MGen Maximo G Caro - Chief of Staff, Philippine Army
General, Special/Technical and Personal staff, Philippine Army
Office of the Assistant Chief of Staff for CMO, G7, PA
Office of the Armt Chief of Public Affairs
Civil Relations Service AFP
Civil-Military Operations Group, Philippine Army
NCR Community Defense Group (NCRRCDG)
Peace and Development Center, AFP
Officers, Enlisted Personnel, Civilian Employees Dependents of the Philippine Army
Special Thanks
Mr Vicente R Del Rosario Jr - Chairman and CEO, Viva Communications, Inc.
Hon. Rosalinda Dimapilis-Baldoz - Secretary, DOLE
Hon. Sonnly Coloma - Secretary, PCOO
Hon. Teresita Deles - Secretary, OPAPP
Hon. Francis Tolentino - Chariman, MMDA
Hon. Ronnie Ricketts - Chairman, OMB
Hon. Emmanuel Borlaza - Acting Chairman, MTRCB
Hon. Gamaliel Cordoba - Commissioner, NTC
Hon. Roberto Garcia - Chariman/Administrator, Subic Free Port Zone
Hon. Lesley Jeanne Cordero - Undersecretary, PCOO
Mr. Herman Basbano - Chairman, KBP
Atty. Rejie Jularbal - Legal Counsel, KBP
Atty. Allan Macaraya - Regional Director, NCR, DOLE
Ms Marisa Lerias - KAYA NATIN MOVEMENT
PNP Taguig City
DVX Production
http://www.youtube.com/watch?v=-lgo10U3XSw
The video is a nice example of a well constructed Information Operations (IO) product intended to influence youth and other civilian audiences to support the Bayanihan Internal Peace and Security Plan of the Philippine military (Guess I'm showing the IO training I had in a previous life). The video uses the talents of a key communicator (Sarah Geronimo) who is a popular personality that may have influence with the intended audience (youth). And it incorporates positive themes, messages, and images of the Philippine military against the backdrop of a positive, uplifting, and patriotic song. The military hopes that the video will attract a wide youth audience on You Tube. Overall, I thought the video was pretty cool.
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