AFP, PCOO launch Bayanihan music video

From the Philippine News Agency (Nov 28): AFP, PCOO launch Bayanihan music video

The Armed Forces of the Philippines and the Presidential Communications Operations Office (PCOO), together with other government agencies, launched a music video in Fort Bonifacio Wednesday that encourages Filipinos to work together to attain a lasting peace in the country. The music video entitled Bayanihan, conveys the AFP’s Internal Peace and Security Plan (IPSP) to achieve peace in the Philippines. It will be performed by actress-singer Sarah Geronimo. IPSP is aimed at reducing internal armed threats that could affect the stability of the state and public safety, according to Col. Boyet Burgos, the AFP’s spokesman.

The Bayanihan IPSP is distinct from AFPs’ previous security plans because it focuses on winning the peace and highlights the role of different stakeholders in the society, Burgos said. “It is not enough to tap the government mass media channels only for the showing of the video, we need to be able to reach out to more people and inspire them to contribute and get involved in the Bayanihan peace advocacy,” PCOO Undersecretary Leslie Cordero said of the music video launch. Kailangang mapanood ng mga nasa iba’t ibang probinsya ang MTV. This is a powerful and inspiring video that should go viral. We urge people who have seen the video to share it,” she said. The government will use many mediums such as television, LED boards and social media platform to disseminate the video and to encourage young people to take part in the peace advocacy, Cordero said.

The PCOO partners with the Kapisanan ng mga Brodkaster ng Pilipinas, private media organizations and Outdoor Advertising Association of the Philippines to show the music video and air the song. Optical Media Board Chair Ronnie Rickets said he was glad that a lot of artists had shown interest in taking part in the Bayanihan para sa Kapayapaan advocacy. “Ms Sarah Geronimo is very talented and popular. She can inspire more people to be part of this,” Ricketts said. The Movie Television Review and Classification Board also encouraged cinema and theater owners to show the music video in cinemas all over the country.

The music video launch was spearheaded by the AFP Major Services Commanding Generals, AFP Chief of Staff Gen. Jesse Dellosa and Defense Secretary Voltaire Gazmin. Officials from other government agencies as well as participants from non-government organizations and civil society stakeholders were also present during the launch. Other participating agencies include the National Telecommunications Commission, the Office of the Presidential Adviser on the Peace Process and the Metropolitan Manila Development Authority.

http://www.pna.gov.ph/index.php?idn=&sid=&nid=&rid=475512