STRATEGIC COMMUNICATIONS. Fayette Riñen (right, holding the microphone), regional head of the Philippine Information Agency (PIA-7) and head of the Regional Task Force on Ending Local Communists Armed Conflict 7 (RTF-ELCAC) Strategic Communication Cluster, discusses the messaging and slogans that will be cascaded down to the provincial task forces in the region, in a meeting at the Cebu Business Hotel in Cebu City on Tuesday (Aug. 13, 2019). Riñen said the strategic cluster of the regional task force to end insurgency will now go full blast with its information and education campaign aimed to end armed conflict in New People’s Army-infested areas in Central Visayas. (Photo contributed by PIA-7)
CEBU CITY – The regional-level cluster tasked to formulate strategic communications by the national task force on ending insurgency has agreed to go full blast with its information drive in achieving an insurgency-free Central Visayas, the head of the Philippine Information Agency (PIA) in the region said on Tuesday.
Fayette Riñen, regional head of PIA-7 and head of the Strategic Communications Cluster of the Regional Task Force on Ending Local Communists Armed Conflict 7 (RTF-ELCAC), said member- agencies tasked to work for information and education campaigns are excited to implement the “whole of nation” strategy initiated by President Rodrigo Duterte.
“We have come up with the messaging and slogans in Cebuano. These will be cascaded down to the provincial task forces so that they will be the one to cascade it down the line,” Riñen said in a phone interview with the Philippine News Agency (PNA).
She said the strategic communications cluster will work to communicate programs and services of the government to the people.
“We have so many programs and services that directly benefit the people. What is lacking is a synchronized and harmonized information about these programs and services. If the people know that there is a government that is directly taking care of them, we will be changing their attitude, opinions, notions, and impressions in favor of the government,” Riñen said.
“In strategic communications, we want to empower the communities with accessible public information,” she added.
She also lauded the “whole of nation” strategy of Duterte in ending local insurgency, saying that “it brings together all agencies of government in working with the stakeholders in the community in addressing issues concerning insurgency.”
According to her, the Executive Order 70 signed by the President scrapped the old ways of solving armed conflict, with one agency implementing its own mandate and shunning working together with other agencies.
Riñen also said that they will be communicating with Secretary Michael Lloyd Dino, head of the Office of the Presidential Assistant for the Visayas (OPAV), on their cluster’s plans and actions.
She said Duterte intended to end the insurgency by 2022, but Dino is determined to end the problem in the region, particularly in Negros Oriental province, by 2021.
Dino was appointed by Duterte last May as Cabinet Officer for Regional Development for Security (CORDS) in charge of Central Visayas region.
She also said that while the head of OPAV has focused-based approach in solving the violence in Negros Oriental brought by the Communist Party of the Philippines-New People’s Army (CPP-NPA), they will not also leave the white area in the region such as this city untouched, stressing that “massive recruitment of the NPA happens in Cebu”.
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