The Philippine Information Agency (PIA) held yesterday a capacity building workshop to aid men and women in uniform in developing a good and clear communication plan citing its importance in military operations.
Philippine Information Agency Director General Harold Clavite discusses the importance of communication planning with officers at the AFP’s Civil-Military Operations (CMO) School. The lecture-workshop was held Friday (July 20) at the Bulwagang Reyes in Camp General Emilio Aguinaldo, Quezon City. (Photo by Nelson Ortiz/PIA-NCR)
PIA Director General Harold E. Clavite spoke before twenty-one (21) officers from the Armed Forces of the Philippines (AFP), Philippine National Police (PNP), Philippine Coast Guard (PCG), and the Bureau of Jail and Management Penology (BJMP)lecture-workshop held at the Bulwagang Reyes in Camp General Emilio Aguinaldo, Quezon City.
Clavite stressed the importance of having a strategic communication plan to advance an organizational mission.
“As communicators, we need to be more focused on transactional communication more than the transmission of information,”he said.
Participants composed of officers from the Armed Forces of the Philippines (AFP), Philippine National Police (PNP), Philippine Coast Guard (PCG), and the Bureau of Jail and Management Penology (BJMP) simulate the creation of a strategic communication plan to advance an organizational mission. (Photo by Nelson Ortiz/PIA-NCR)
“A communication plan formally defines who should be given specific information, when the information should be delivered, and what communication channels should be used,”Clavite added explaining that in transactional communication feedback of the message recipient is also being solicited.
The PIA chief said the development of a communication plan serves as a guide that focuses on the message and the target audience.
“Having a plan influences the efficiency and simplicity of the communication methods that can be used making it more effective and lasting,” Clavite said citing the importance of the accurate information which is imperative in the military operations.
Clavite also noted that although the use of modern technology as channels of communication nowadays is being adapted, effective communication still lies in the ability of the people who uses it. He pointed that majority of the current messages on the internet focuses on visuals and 93 percent (93%) non-verbal.
By this, Clavite reminded the participants to be responsible users of social media users and be wary of fake social media accounts proliferating online.
The event was a part of the AFP’s Civil-Military Operations (CMO) School’s six-week course designed to equip current and prospective CMO planners and operations officers with the knowledge, skills and attitude to effectively plan, implement and evaluate programs on preventing and countering violent extremism.
http://pia.gov.ph/news/articles/1010680
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